February 23, 2012
by Kelly
2 Comments

Recap from our “Woot Off”

Last night around 8 pm, I was resting quite contented on my couch with a glass of wine, watching Frasier re-runs (don’t judge me, please). At that moment, my phone made a sound indicative of a new email. The message was from Neil, our contact from wine.woot.com. The email was a notice for me that the McClean Vineyards vertical two-pack (which ran for a full day on Woot a few weeks ago) was once again being offered on the site as part of the day’s “Woot Off.” As much as it pained me to do so, I put down my wine glass, turned off what was a rather entertaining Frasier episode, and hopped on my computer.

Getting on my computer for the “Woot Off” reminded me of just how fun it was keeping track of the last McClean offer on Woot. Although the two-pack ran for a much shorter amount of time this time around, it was great fun getting the chance to replicate the wonderful interactions with “Wooters” from all over. Of course, the most fun portion of the whole experience for me is getting the chance to play around on the message boards, interacting with all sorts of users. As I mentioned in the recap post of the first offer, Woot’s lighthearted nature makes playful community interactions all the more welcome. Great, great fun for me, someone who rejects the notion that business need always been rigidly boring and devoid of personality.

When we received results this morning, we were genuinely enthused at the amount of two-packs we were able to sell in such a limited span of time. We understand that our wines represent price points higher than those conventionally successful on Woot, which made us even more encouraged that consumers took “the plunge” with our bottles.

Once again, we have only positive reports over online wine sales programs. Although traditional sales practices are a major focus for us, we’re really beginning to grasp the benefits and opportunities that come from sites like Woot, and others similar. The client/consumer engagement that stems from offers like this are of particular interest to me. After all, they’d have to be… it’s not often that I’m easily pulled away from my sitcoms…

 

- Brent Bracamontes
Regional sales & communications – Orange County
McClean Vineyards & The Dennigmann Wine Group

February 23, 2012
by Kelly
0 comments

Hungry? Come See Us!

There is nothing better then a beautiful steak and an amazing glass of McClean Vineyards Syrah to compliment it. We will be officially making our debut at The Grill on the Ally in Westlake Village on Tuesday!! Come in and enjoy an amazing meal and fine glass of wine! For Directions click HERE

 

Also, if you simply can not wait until Tuesday for a glass (We agree, its way too far away to wait!), feel free to stop in at  BISTRO 13 in Camarillo from 7-8:30 tonight!!  We would love to pour you a glass, get to meet you and share some stories! For Directions click HERE

February 21, 2012
by Kelly
1 Comment

Wine E-commerce Juggernaut: Lot18!!

 
This past week, we once again had the opportunity to offer McClean wine on the wine e-commerce juggernaut, Lot 18. This time around, we offered bottles of our 2004 Estate Private Reserve Syrah. Working with sites online sales sites like Lot 18 are fun for us for a handful of reasons.

To start, we get the opportunity to reach consumers from all over the country (and the world), who otherwise would never have had the opportunity to try our wine. We are, for all intents and purposes, a rather small operation. Our vineyard is small compared to most, and our product inventory follows suit. For a long while, we’ve dealt primarily with selling our wine to local markets, conducting tastings on foot, often even hand-delivering cases. Working with entities like Lot 18 marks exciting, significant steps for us in helping to get our wine into the hands of people we’ll never be able to reach on foot. I suppose exciting doesn’t even begin to describe it…

… another reason why the Lot 18 deals are so fun, is because we often get a chance to offer vintages of our wine that predominately comprise our “library.” Our 2005 Syrah has been our current release for some time (that will soon change when the ’06 Royale and ’07 Syrah hit the market), and we’ve received amazingly stellar feedback from trade professionals and consumers alike. However, it is always a thrill for us to see how consumers respond to older vintages of McClean. These older bottles reflect significant moments in the growth of the label, but are rarely offered because of inventory restrictions. We all adore seeing how these wines have developed in bottle, and are especially fond of hearing customers compare our different vintages.

As if you couldn’t already tell, we are thrilled to come across opportunities like those we have encountered with Lot 18. It’s truly a thrill to see small-production wine like ours make it to places we may never see ourselves. Who knows what sorts of opportunities the future will hold…

 

For more information on Lot18 CLICK HERE

- Brent Bracamontes
Regional sales & communications – Orange County
McClean Vineyards & The Dennigmann Wine Group

February 15, 2012
by Kelly
1 Comment

Serving Those Who Serve: McClean Vineyards Gives Back!

If you were to spot Michael McClean walking down the street, stopped him, and asked him what he does for a living, he would most likely respond with, “I make wine.” That, or some humbled variation of the phrase. Michael has been making wine in Templeton, California, ever since he and his wife Judy purchased land on an old almond orchard in the 1990’s.  Grape growing and wine making seems to be one of those professions that encompasses who you are.  I’ve met quite a few vintners who have told me that after a while, the process becomes a part of you.  With all of the care and dedication that is necessary to be a successful grape grower and wine producer, it never surprised me that the process would become partially or fully engrained in someone’s identity.  Seasoned and successful growers spend most of their days in the vineyard, monitoring its activities to sometimes alarming detail.  My interactions with Michael have led me to believe that the same, to some extent, is true for him.  As much as Michael has spent the last decade of his life making wine, he wasn’t always waking up to work the vines.

In 1968, Michael returned home from work at his father’s butcher shop.  Awaiting him was a rather large brown envelope.  The envelope contained details of his draft into the military.  After completing a term of service, he went on to study at Pasadena City College where he would begin work on his future.  At that point he was no longer an active serviceman, but he would always be a veteran.

For a long while, Michael has been donating ten percent of his earnings from his wine to the Armed Forces Foundation, a group whose slogan is “serving those who serve.”  In all its efforts, the foundation provides physical and emotional support for active service people, as well as retired personnel.  These services include “financial support, career counseling, housing assistance and recreational therapy programs.”  When I spoke with Michael about his decision to donate wine proceeds to the AFF, he spoke rather candidly to me about the obligation he felt to help those who are currently walking in the shoes he wore some time ago.

One of the prevailing public misconceptions in the professional world today seems to be the blanketing assumption that being a winemaker provides a cushion of comfort and wealth.  It seems so often that lay people assume that owning a vineyard and/or a winery means residing in a palatial estate, imbibing and living a life of utter luxury at all times.  Although there are most certainly some wine producers whose lifestyles fit this description, the truth is that a vast majority of active wine producers don’t come close to realizing extreme wealth or lavish lifestyles.  While Michael is able to make a living for himself and his family from his winemaking ventures, he is indeed part of the “working class of winemakers.”  I bring this up because I think it important to acknowledge that the proceeds Michael donates to the AFF don’t represent a careless or minuscule sum.  Still, Michael made it a point to emphasize the need to do whatever one can.  His precise phrasing was “now that I can, I want to help.”

 A few days ago, Michael was received promotional materials for a special offer known as the “boot campaign.”  Essentially, the AFF partnered with The Boot Campaign to promote an item known as the “Give Back Boots.”  Essentially, all proceeds that stem from consumer purchases of the promotional pair of boots go right back to providing much needed support active duty service people, as well as veterans.  Of course, when Michael saw what the offer entailed, he jumped at the opportunity.

It should only be a matter of weeks before Michael receives his new pair of boots.  Knowing of his enthusiasm for reliable footwear, there is no doubt that they’ll be on his feet when he tends to this next vintage of Syrah fruit.  It’s comforting to know that these boots will be with Michael when he makes the wine that will go to help more service people in need.  After all, it’s important to do what you can… whatever that may be.

Continue Reading →

February 8, 2012
by Kelly
6 Comments

Bottling…Not Quite According to Plan

Bottling! Click the photo to view the entire slideshow!!

The rule of thumb when learning about the winemaking process from a “safe” distance is that each decision a vintner makes begets ten more.  The finished product that is consumed in homes, bars, and restaurants around the globe is the product of a tireless, often headache-inducing process that involves decision, after decision, after decision.  Most of these decisions take place in the vineyard, and at the location where the wine is vinified.  It is in these spots that the wine takes its “shape,” guided from grape to consumable liquid.  After such an arduous decision-making process, the day the finished wine goes into bottle for cellaring and/or distribution should be regarded as a momentous occasion, whereby all parties involved get to see the fruits of their labor realized (literally and figuratively).  Unfortunately, bottling a wine can be met with its own slew of hurdles.

Yesterday was bottling day for McClean Vineyards.  There were three wines on the day’s agenda, which included our ’06 Royale (blend of Syrah and Viognier), ’07 Syrah, and ’11 Viognier.  The day was a relatively long time coming, considering that Michael makes it a habit of barreling his wines for quite a bit of time before releasing them.  Even after the wines are bottled, they usually sit for six months to a year before release to market.  Needless to say, the day these wines were to be bottled marked the final process in what surely was an incredibly thought and labor-intensive period of production.  Unfortunately, there were a few hiccups in the bottling process.

To start things off, bottling on a rainy day proved to be a bit more than simply a bad omen.  The rain affected the bottling process by contributing moisture and condensation where it was surely not wanted.  As a result, many of the labels on our Viognier refused to stick to the bottles.  After a while it was discovered that heating up the bottling line would help with this issue.  Unfortunately, there was a lack of propane in the heaters to make this possible (go figure, right?).  The line was eventually heated, but not before we lost a decent amount of labels.  Next on the list of snafu’s was an issue of torn bags holding the corks.  When the first set of corks hit the floor rendering them unusable, a second bag was picked up, only to reveal the same issue.  As it turned out, all of the bags were torn!  While we eventually caught on to the issue and accounted for it, we had to put in an overnight order for more corks to account for the ones we lost.  Lastly (and without getting into too much painful detail), there was an issue with too much Sulfur Dioxide being added to the ’07 Syrah (a consequence of a misplaced decimal point… again, go figure!).  The excess Sulphur will brush off, but it was a clear sign that the day was destined to be as far from smooth sailing as you’re ever likely to find.

Still, despite all of the hiccups, Michael seemed to find good fortune in an otherwise stale cookie (forgive the awful, cheesy pun).  After a brief minute of genuine venting, my conversation with him quickly turned to a lesson having to do with making the best of bad days.  In the end, all turned out fine with the wines.  As much as I’d love to be sitting here writing a blog post about a perfect day of bottling in Utopia, the reality of McClean’s bottling day is probably a more accurate depiction of how things really go on.  Although things will probably never go exactly how you envision them, it’s important to find contentment in the fact that you made do with what you were given.  What’s that old saying?  If life gives you grapes…

 

- Brent Bracamontes
Regional sales & communications – Orange County
McClean Vineyards & The Dennigmann Wine Group

February 6, 2012
by Kelly
1 Comment

BOTTLING TOMORROW!!

Oh Boy Oh Boy Oh Boy!!  

We are officially bottling tomorrow!!

Can you tell we are a little excited?
We are bottling 1,668 cases tomorrow!!

Look out for our 2007 Estate Private Reserve Syrah, always a favorite 

our 2006 Syrah Royal which will be a glorious blend of Syrah and Viognier

and last but never least our 2011 Viognier

Photos and videos to follow!  YAHOO!!

-MV

February 2, 2012
by Kelly
0 comments

UPCOMING EVENTS!!

Hello Hello Everyone!

McClean Vineyards will be at Bellavino Wine Bar doing a promotion from 1-4pm this Sat. Feb. 4th

Bellavino Wine Bar
3709 East Thousand Oaks Blvd.
Westlake Village, CA 91362

 We will also be at  The Meat House on Fri. April 6th from 5-7
23982 Alicia Parkway
Mission Viejo, CA 92691

STOP BY, SAY HI AND MOST IMPORTANTLY: DRINK SOME WINE!!! 

January 24, 2012
by Brent
2 Comments

Reflections on ‘Woot Day’

This last month, we at McClean Vineyards had the pleasure of having a couple different vintages of our wines showcased on a website named winewoot.com. Although the site operates logistically like many other “e-commerce” sites, Wine Woot demonstrates a wonderful uniqueness in the climate created by its administrators and users. More on this point will be explained later in this post.

As part of our brand’s “launch” on the site, we offered 2-packs of wine that included one bottle each of our ’03 and ’05 Estate Reserve Syrah, respectively. The two wines were featured as a “Black Tie” promotion, and went “live” on the site for an entire day. We saw some nice sales come from the offer (always a nice thing for non-mega brands), but we also got a chance to see just how interactive the wine trade has become since the “take off” of sites like Wine Woot.

A big part of dealing with Wine Woot, apart from simply offering your product for sale, is immersing yourself in the interactive experience that e-commere can offer. Of particular import to the folks at Wine Woot is the message board/community. By far the most fun part for me in handling many of the communications-based elements of our wine business was interacting with site members (affectionately labeled “Wooters”) throughout the day of our promotion. Some of these interactions included providing technical information about the wine (viticulture, vinification, maturation, etc), or simply corresponding with individuals who had general comments about the product. One Wooter commented on the inherent pleasure of bottle-aged California Syrah (to which I can testify quite positively). And somehow, a large part of the conversation turned to how well red wine can serve (but never garners the appropriate attention) as a breakfast beverage. I’m sure if someone ran analytics on my posts throughout the day, you’d find that I was most enthused and participatory in responding to/agreeing with red wine’s place at the breakfast table. Even our owner/winemaker Michael got in on the mix by leaving a recorded message to users through the “Vintner’s Voicemail” function. He’ll be the first to tell you that he leaves most of the “tech” stuff up to the rest of his staff, so he was quite pleased by the fact that he could make his contribution in the form of a simple voicemail. In addition to the acuteness of the Wooters on the message boards, we were perhaps most enthused about how many of them acknowledged and showed appreciation for the fact that 10% of all sales go to the Armed Forces Foundation.

The above examples of our experiences interacting with community members, I feel, serves as an example of the site climate I alluded to earlier. In many ways, wine is serious business. And in many more ways, business is serious business. However, what I liked the most about Wine Woot was the fact that they embrace serious business with a smirk; demonstrating that you don’t have to sacrifice professionalism and business savvy interaction for a good time. Take one look at the “what is wine.woot?” section of the site to get a feel for what I’m talking about. For all intents and purposes, the site operates with a sort of… swagger (forgive the inherent un-hipness of me using this term). I like to think this approach to commerce (wine e-commerce, in this case) attracts a type of demographic that was once completely unfamiliar with a type of product, and who now may become participating members in the community. If you ask me, they’re on to something…

Without any more excessive ramble, I’ll conclude my stating, without reservation, that McClean Vineyards’ day on Wine Woot was a day well spent. We sold some wine, got some exposure for the brand, and got the chance to interact with people who seemed to have a genuine interest in wine. Oh yeah… we also got some killer recommendations for what to pair wine with in the early morning hours. I’ll file that under “win.”

-Brent