Last night around 8 pm, I was resting quite contented on my couch with a glass of wine, watching Frasier re-runs (don’t judge me, please). At that moment, my phone made a sound indicative of a new email. The message was from Neil, our contact from wine.woot.com. The email was a notice for me that the McClean Vineyards vertical two-pack (which ran for a full day on Woot a few weeks ago) was once again being offered on the site as part of the day’s “Woot Off.” As much as it pained me to do so, I put down my wine glass, turned off what was a rather entertaining Frasier episode, and hopped on my computer.
Getting on my computer for the “Woot Off” reminded me of just how fun it was keeping track of the last McClean offer on Woot. Although the two-pack ran for a much shorter amount of time this time around, it was great fun getting the chance to replicate the wonderful interactions with “Wooters” from all over. Of course, the most fun portion of the whole experience for me is getting the chance to play around on the message boards, interacting with all sorts of users. As I mentioned in the recap post of the first offer, Woot’s lighthearted nature makes playful community interactions all the more welcome. Great, great fun for me, someone who rejects the notion that business need always been rigidly boring and devoid of personality.
When we received results this morning, we were genuinely enthused at the amount of two-packs we were able to sell in such a limited span of time. We understand that our wines represent price points higher than those conventionally successful on Woot, which made us even more encouraged that consumers took “the plunge” with our bottles.
Once again, we have only positive reports over online wine sales programs. Although traditional sales practices are a major focus for us, we’re really beginning to grasp the benefits and opportunities that come from sites like Woot, and others similar. The client/consumer engagement that stems from offers like this are of particular interest to me. After all, they’d have to be… it’s not often that I’m easily pulled away from my sitcoms…
- Brent Bracamontes
Regional sales & communications – Orange County
McClean Vineyards & The Dennigmann Wine Group


This past week, we once again had the opportunity to offer McClean wine on the wine e-commerce juggernaut, Lot 18. This time around, we offered bottles of our 2004 Estate Private Reserve Syrah. Working with sites online sales sites like Lot 18 are fun for us for a handful of reasons.




